Big Data AWS Case Studies

Big Data AWS Case Studies

Facts are Better than Assumptions Whether you're marketing, managing, or plotting strategy one of the most common (and sometimes deadly) mistakes made by organizational leaders is making key decisions based on assumptions rather than data. In the era of big...
Read More
Data Mining in Excel through Macros

Data Mining in Excel through Macros

What Is Data Mining? Data mining is also known as knowledge discovery, and if we have mountains of data to sift through, it can be a daunting task to make sense of it. How do you analyze so many numbers...
Read More
What is Big Data Analytics?

What is Big Data Analytics?

A First Look at Big Data Analytics Meet Zane. Zane has decided that he wants to go to college to get a degree so he can work with numbers and data. After speaking with his academic advisor, he decides to...
Read More
Data Science for Marketing: Benefits & Challenges

Data Science for Marketing: Benefits & Challenges

Data Science Derek is head of marketing at a large company. His boss wants him to use data science, but Derek's not sure about it. What is it and what are its benefits? Data science is about analyzing information. In...
Read More
Yes Bank is planning to hire Data Scientists!

Yes Bank is planning to hire Data Scientists!

To offer the right products the Yes Bank is now churning the data to figure customer behaviour. Also, on the basis of predictability model to offer the right products. The Yes Bank has branched out the retail segment and now...
Read More
Thinking if Machine Learning is the right course for you?

Thinking if Machine Learning is the right course for you?

Businesses know that machine learning helps generating great value but again, some still wonder how or maybe in what particular area. Also, one of the most important factor is ‘Time’, if it is the right time to club it with...
Read More
Why digital marketing is new scope of better future?

Why digital marketing is new scope of better future?

In each era, marketing has evolved around what the customer is using. If you go back in early years you can see that people using radio from there only it give the birth of radio advertising and marketing then come...
Read More
Google Ads vs Facebook Ads

Google Ads vs Facebook Ads

Google AdWords and Facebook ads dominate the online advertising space. If you want to reach the customers, then Google's search network or Facebook's news feeds are the places to be. Facebook currently has two billion monthly active users, making it...
Read More
What is Pay Per Click Advertising?

What is Pay Per Click Advertising?

There is a brief pay-per-click definition: PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where advertisers only pay when a web user clicks on their ad. Hence the...
Read More
Why Every Business Needs

Why Every Business Needs

SEO (Search Engine Optimization) Every business needs to invest in search engine optimization. The search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. The major search engines are Google, YouTube, Bing and...
Read More