SEO (Search Engine Optimization)
Every business needs to invest in search engine optimization. The search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. The major search engines are Google, YouTube, Bing and Yahoo.
You are losing money every day, your website is not optimized in search engines.
People are searching for your products or services on search engines
There are more than 2 billion people online. 9 3% of online activities start on a search engine. 40,000 searches per second, and 3.5 billion searches per day. There are millions of opportunities for your business on search engines. One of the most important benefits of SEO is that your customers are using the search engine every day.
Traffic on search engines is the best traffic. Why? Because people are actually searching for the problem you solved. You can “drag” traffic to your business. People will not have to “push” ads to convince you to buy. Search traffic is already interested in your products and services. That is why the SEO industry is worth $ 65 billion.
There is more chance of changing SEO traffic than other sources of traffic. In fact, search traffic for most websites is the best conversion rate. By positioning yourself on the search engine, you are giving your business a position to win more conversions.
SEO is a long-term strategy
SEO is a long-term strategy. Ranking can take 6-12 months to see. However, it takes time to advance the rankings. Once you are placed in top positions, you rarely move down. The only reason this would change is due to rising SEO competition or changes in Google algorithm. Your customers are research using the search engine. They use their findings to help them make informed decisions on the available options. High SEO Rankings allows you to educate potential customers. It indirectly builds faith, but most importantly, it helps in making an informed decision. SEO enhances your brand awareness and equity.
Conversion On one side, SEO will also build your brand equity. In other words, SEO will help people to be aware of your brand. Awareness is important because visitors to your website can not always be ready for shopping. However, due to being aware of their offerings, they can buy in the near future.