Yes Bank is planning to hire Data Scientists!

To offer the right products the Yes Bank is now churning the data to figure customer behaviour. Also, on the basis of predictability model to offer the right products.

The Yes Bank has branched out the retail segment and now it is trying to utilize data analytics to obtain models which will help understand behaviour of their customers.

With coming version the bank is more retail centric. The bank started with an objective stressed on corporates.

Right now, the primal objective is to upheld the liability generation. The bank is experimenting their CASA.

In September, the bank interacted with global coders, data scientists and developers to work on its stacks using anonymised, curated and tokenized data.

The financial technology players are also grabbing big shares in financial service space. Which is why the bank decided to remain competitive is such environment and data plays a big role in this. They are keeping the corporate objectives intact and focusing on retail sector more.

The bank is looking forward to compete with Financial Techs (Fintechs) This would be troublesome. So, they are going to stress on what their customers need and want the bank.

The YES BANK has funds about Rs 150 crores to run campaigns and business for data strategy till 2023.
The bank is planning to on board experts and data scientists who can become part of Techtonic group of the bank. This group would be having over 100 experts (in-house).

Yes bank is planning to hire part time experts for their data strategy.

All this data science model will help them understand how cyber security threats can be eliminated and reduced.

There is a snowball effect in consuming and generating a big amount of data that we have been doing as consumers.

The major reason choosing data analytics is to focus on security and fraud detection and threat prediction as well. There is a lot of thinking and thought going behind this whole idea of choosing data science. It is a big area for bank itself to figure out.

YES Datathon

YES Bank had organized DATATHON for engineers, developers and data scientists across the globe. In this event, people were asked to join for quest of develop and data driven models for appropriate data usage and sourcing across businesses.

Around 6,000 people participated in the quest.

The models were to help the bank fraud detection, models for sales recommendation, relation graph between customer and transaction and card customer analytics.

The bank will take a few models live within one month and rest will be moved to the library of YES Bank to be implemented in coming months.

Thinking if Machine Learning is the right course for you?

Businesses know that machine learning helps generating great value but again, some still wonder how or maybe in what particular area. Also, one of the most important factor is ‘Time’, if it is the right time to club it with the data strategy.

Let’s explore what you need to know to figure out if machine learning is the right thing for the business or not.

Is it just a catchword and tech bubble? Is the time right for this?

Undoubtedly yes!! This is the right time, now!

Growth in computational power: How do businesses process their data? The performance in microelectronics is rapidly increased which helps in managing more data. Most of the them have switched out their GPUs and CPUs and neural net training like tedious processes. Tech market leaders such as Microsoft, Google and Nvidia are working to build hardware used only for machine learning.

Storage Cost: According to Statistic Brain, a research website. In 2014, the costs reduced to $0.03/Gig from $105,000/Gig in 1985.  Saving dollars escalates to more business that too not worrying about the storage.

Market growth and size: It has been reckoned that by 2022, the AI (Artificial Intelligence) market would be worth USD 16.06 Billions growing at the rate of 62%.

Machine learning is everywhere: Alexander Linden, the vice president of Gartner’s research said, “10 years ago, it was hard to find 10 machine learning applications. And now it is hard to look for 10 that are not used.”

Machine learning is definitely not a new thing: Back in 50s, Alan Turing created the “Turing Test” to check if a computer has tendency to fool humans or not. This test was done to determine real intelligence in computer.

Artificial Intelligence experienced hype cycle and have turned into AI spring from AI winter and summer is on the skyline. The flowers started blooming in 80s.

How machine learning can help in business?

It help companies to determine the situations that can be approached with machine learning. All they need to do is start with their data and focus on the areas that produces data (Big Data)  and what value can be obtained from that big data.

Machine learning is not a PnP yet, which is basically Plug and Play. It can be used to solve different situations where each situation would require a particular data model, parameters and set to obtain valuable results.

This implies that companies will need a clear and defined objective when starting off. Machine learning is making appreciable changes in different fields within organizations.

Why digital marketing is new scope of better future?

In each era, marketing has evolved around what the customer is using. If you go back in early years you can see that people using radio from there only it give the birth of radio advertising and marketing then come to Television it is one of the extensively used device globally which allows the company to reach a large audience with  TV ads. Even today most of the companies used TV advertising.

Since the boom of the internet most of the people using the internet which gives the birth to a new era of marketing which is called internet marketing and now also digital marketing. Go in detail according to me first you know what is digital marketing?  
Digital marketing is basically a process which promotes your products online or in other ways it can say that we are promoting our products to customers who are using the internet. Digital marketing is done on all the digital channels.

If you are keen to learn digital marketing and help a few companies in their businesses grow, cannot you apply the same marketing techniques to your passion and build an own business around it and make money for themselves? Yes, my friend, you can very well do that. That is the scope of digital marketing.

Being a Software Engineer, I never thought that I would be working as a digital marketer but now I feel so proud of my decision. You may get a little disappointed with your initial salary, but the work makes up for that.

I would say the demand for digital marketing will grow day by day and have endless opportunities and the scope of digital marketing has no limit as the time progress. You will be amazed to know that you can expertise more than one profile in this industry. You can learn everything and become a boss at one.

Now let us discuss the scope of  Digital Marketing with solid reasons which were mention below :

  • You know that your customer is your king.  In today’s scenario consumers spend most of their time online and in order to convert them into potential customers, you need to come online and interact with them. This will help you to analyze your customer’s requirements and how they respond to your product and services  You can easily communicate with them and reduce the gap between them. DIGITAL MARKETING helps you to reach maximum potential customers in less time.

  • It is easy to learn and yet powerful. This point I will explain you with your example. In above I mention that I am a Software Engineer and I hate programming and usual IT jobs that seems to be running behind to get a job and secure your life.  In my mind I always think that if there is an alternative that requires no programming knowledge then one of my friends told me that goes for digital marketing in this there is no technical knowledge is required and I am very happy at that moment I joined the Digication for  Digital Marketing. They not only focus on academic courses but also they provide me a practical knowledge as compared to the other institute which is available out there. At present, I am very happy with my job. In this also you can do your work from home without leaving your comfort. Once you completed your course you got an abundance of job opportunities. The great marketing campaign has the power to change their fate and make them tons of profit. I am saying this because this is my personal experience what I today I am only because of Digital Marketing. I owe my friend a lot which gives me advice for this course it is a really a great career path.

There are many different specializations in digital marketing and it opens up so many options for you are: Digital marketing strategist, Digital marketing executive, SEO analyst, Google Adwords specialist Social Media Specialist, Content Writer and so on.
According to me, these are just a few reasons and I am sure that there are many, if you are thinking to make your future in the digital marketing, I promise you that this will be the best decision you will make for your life. You will be very addicted to this field and discover limitless opportunities.

Google Ads vs Facebook Ads

Google AdWords and Facebook ads dominate the online advertising space. If you want to reach the customers, then Google’s search network or Facebook’s news feeds are the places to be. Facebook currently has two billion monthly active users, making it a hotbed for user activity.

Let’s discuss the benefits, these two platforms provide.

Check: Digital Marketing courses in Delhi

Advantages of Facebook Ads

Wide Customer arrives at

Facebook continues to be the number one social network when it comes to reaching, with over 2 billion monthly active users. If you’re looking to reach the masses with your messaging, then Facebook is the best place to do this, especially with its diversity of ages and demographics.

Lead Generation

Lead ads on Facebook make it much simpler for potential customers to submit information to you, no matter what their device. Customers can appeal information about products or services, or even schedule appointments, through a lead ad form that appears natively in your feed.  The most effective part of this tool is the fact that customers do not have to leave Facebook to submit the form.


A reassuring feature of Facebook advertising is that you have complete visibility and control of your Facebook ads and budget. You can monitor success on Facebook and also in Facebook Ad Manager, so you know exactly how much you are spending and the results you have gained from your campaigns. You can use the data provided in Facebook Insights to analyze your performance of your paid posts against your organic posts, in order for you to make strategic targeting decisions for future ads.

Check: Digital Marketing classes in Janakpuri

Advantages of Google Adwords

Adwords works faster than SEO

The top most advantage of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search.

Some reasons why it’s faster and more effective

  • You can focus on multiple keywords at a time.
  • You can turn the campaign off or on whenever you want to.
  • Ads which appears on the top of the page get immediate visibility.

Increase awareness (Brand)

Google AdWords, in addition to boosting traffic, conversions, and clicks, is also an efficient way to tell people about your brand. To verify this, Google partnered with Raposo to run a study across 12 verticals, right from automobiles to retail. It was discovered that search ads lift top-of-mind awareness by an average of 6.6%.

Reach more customers through their Gmail Inbox

The used marketing strategies in every business are email marketing, which is why Gmail ads can be helpful as well. In September 2015, the Google integrated native Gmail ads with Google AdWords and made it available to all advertisers, which means you can reach more prospects through their Gmail inbox.

Gmail ads appear on the promotion tab,  sometimes you can see it on the social tab too. These ads run on both desktops and mobiles. Gmail ads cost much less than search ads, if you have a small budget, then you can try Gmail ads as well.

What is Pay Per Click Advertising?

There is a brief pay-per-click definition: PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where advertisers only pay when a web user clicks on their ad. Hence the title, ‘Pay Per Click’

When our customers ask us to define the pay per click, we tell them that PPC is a very cost effective way for their target audience to focus on their site, while our other internet marketing strategies are gradually Your site is helping to achieve its natural ranking potential.


In a way, PPC advertising works like a silent auction. Advertisers bid on keywords or phrases, which they think will be typed in a search area when they are looking for specific goods or services. When a web user types a search query in the field of a search engine that matches the advertiser’s keyword list or goes to the web page with content related to the advertiser’s selected keywords or phrases, then the PPC advertisement is displayed on the page. can go. In a search engine, a PPC advertisement is usually on the right or right side of the search results, where they can be easily seen. On other types of websites, the ad will be placed at the place the site designer has determined will be most beneficial for its site and advertiser.

Overall, PPC ads are equally beneficial for advertisers and web users. Advertisers are seen by their target audience and are charged only for the time on which their ads are clicked and the web users have to select from those sites which can be relevant to the page they are without Flash and distracting are looking to deal with any trouble banners or pop-up ads.

Google Adwords

AdWords (Google AdWords) is an advertising service for businesses wishing to show ads on Google and its advertising network by Google. The AdWords program enables businesses to set budgets for ads and only pay when people click on the ad. Advertising service is mainly focused on keywords.

Businesses using AdWords can use relevant keywords to create relevant ads that will be used by people searching the web using the Google search engine. Keywords can be shown when your search is done. AdWords with top ads that appear in the heading “Sponsored Links” are found on the right or above Google search results. If your AdWords ad is clicked, Google Search users are then directed to your website.

Why Every Business Needs

SEO (Search Engine Optimization)

Every business needs to invest in search engine optimization. The search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. The major search engines are Google, YouTube, Bing and Yahoo.

You are losing money every day, your website is not optimized in search engines.

People are searching for your products or services on search engines

There are more than 2 billion people online. 9 3% of online activities start on a search engine. 40,000 searches per second, and 3.5 billion searches per day. There are millions of opportunities for your business on search engines. One of the most important benefits of SEO is that your customers are using the search engine every day.

Traffic on search engines is the best traffic. Why? Because people are actually searching for the problem you solved. You can “drag” traffic to your business. People will not have to “push” ads to convince you to buy. Search traffic is already interested in your products and services. That is why the SEO industry is worth $ 65 billion.

There is more chance of changing SEO traffic than other sources of traffic. In fact, search traffic for most websites is the best conversion rate. By positioning yourself on the search engine, you are giving your business a position to win more conversions.

SEO is a long-term strategy

SEO is a long-term strategy. Ranking can take 6-12 months to see. However, it takes time to advance the rankings. Once you are placed in top positions, you rarely move down. The only reason this would change is due to rising SEO competition or changes in Google algorithm. Your customers are research using the search engine. They use their findings to help them make informed decisions on the available options. High SEO Rankings allows you to educate potential customers. It indirectly builds faith, but most importantly, it helps in making an informed decision. SEO enhances your brand awareness and equity.

Conversion On one side, SEO will also build your brand equity. In other words, SEO will help people to be aware of your brand. Awareness is important because visitors to your website can not always be ready for shopping. However, due to being aware of their offerings, they can buy in the near future.

An add-on to your career- Advanced Excel.


Microsoft developed a spreadsheet called Microsoft Excel. It is developed for Windows, MacOs, Android and iOS. Its main features calculation, pivot tables, graphing tools, and a macro programming language called Visual Basic Application. Until 2007 Microsoft Excel version used an Excel Binary File Format (.XLS) as its primary proprietary binary file format. The 2.0 is the first version of Excel in 1987, 3.0 is the second version in 1990, 4.0 is the third version in 1992, etc. The latest version is 16.0 in 2016.

Basic Features

  • Multi-threading recalculation(MTR) for commonly used functions.
  • Improved pivot tables.
  • More conditional formatting options
  • Additional image editing capabilities.
  • In-cell charts called.
  • Improved multi-threading and Memory Contention.
  • Flash Fill
  • Timeline Slicer
  • Power Query integration
  • Read-only mode for Excel
  • Power View
  • Power Pivot
  • Pivot Tables and Slicers in Excel
  • Keyboard access for New Chart Types
  • Quick data linking in Visio
  • Excel data card
  • Excel forecasting functions
  • Support for multi-selection of Slicer items using touch
  • Time grouping and Pivot Chart Drill Down

Spreadsheet:- It is an interactive computer application for organization analysis and storage of data in tabular form. It is developed as computerized simulations of paper accounting worksheet. Each cell may contain either numeric or text data, or the results of formulas that automatically calculate and display a value based on the contents of other cells.

Cell:- A “cell” can be thought of as a box for holding data. An Array of the cell is called a Sheet or Worksheet. A single cell is usually referenced by its columns and row. Column denotes the independent variables using the letters A-Z, whereas row representing the dependent variables are referenced in decimal notation starting from 1.

Worksheet:-It is a sheet of paper on which one performs work. It is “a sheet of paper on which work schedules, working time, special instructions, etc. are recorded. In accounting, a worksheet is, or was, a sheet of ruled paper with rows and columns on which an accountant could record information or perform calculations.

Charts:-The generated graphics component can either be embedded within the current sheet or added as a separate object.

Pivot table: A pivot table is a table of statistics that summarize the data of a more extensive table.

Basic Operation

Microsoft Excel has the basic features of all spreadsheets, using a grid of cells arranged in numbered rows and letter-named columns to organize data manipulations like arithmetic operations. It has a battery of supplied functions to answer statistical, engineering and financial needs. In addition, it displays data as histograms, charts and line graphs with a very limited three-dimensional graphical display.

Accounting- A respectable job!

What is Accounting?

Accounting is best in defining financial condition and performance, in term of operation, profitability and sustainability.It is an important part of any individual, business or organization’s economic foundation. It provides an easy way to the interested party to understand the business operation just by looking at the accounting reports.Without accounting, there are no easier way to understand the financial, transaction results  to operation and condition of an individual business or organization. So accounting is most important role play to grow our business in field.

Types of Accounting.

Accounting can be divided into several fields like: Tax accounting, Cost accounting, Management accounting, Financial accounting,External auditing .

Tax accounting: It refers to accounting for tax purposes.

Cost accounting: It is the process of recording, classifying, analyzing, summarizing and allocating costs associated with a process, and then developing various courses of action to control the costs.

Management accounting: It also called Managerial accounting. It managers use the provisions of accounting information in order to better inform themselves before they decide matters within their management and performance of control functions.

Financial accounting: It is the field of accounting concerned with the summary, analysis and reporting of financial transactions pertaining to a business.

External auditing: An audit is a systematic and independent examination of books, accounts, statutory records, documents and vouchers of an organization to ascertain how far the financial statements as well as non-financial disclosures present a true fair view of the concern.

Why we choose the Accounting in career?

In this profession there are huge demand around the world

There are many reason to choose Accounting in career. Some reason are given below:

  1. You can start your own business
  2. All industry need an accountant
  3. Opportunity to work in abroad
  4. Grow your business
  5. Increase your enomic
  6. Grow your connection with your work
  7. Less number,  more consultation
  8. Always demand your skills.

Accounting careers.

You will find a job in accounting field that is smart decision. There are so many different position you can find in the accounting field..It is a field that will always be in demand and it is a field that you can continue to grow and move up inside your company.Chose the accounting career you are most interested in; learn what it entails, what education you may and the salary you can potentially earn.

Careers in Accounting

Accountant Assistant

Accountant manager

Accountant clerk

Accountant payable clerk

Accountant receivable clerk


Budget analyst


Forensic Accounting

Government Accounting


Chief Financial Officer(CFO)

Certified Internal Auditor


Tax Accountant

Staff Accountant

Payroll clerk.

Accounting is the measurement, processing, and communication of financial information about economic entities like Businesses and corporation.

Business Strategy And Its Alignment To Marketing And Branding Strategies!

Think before you lay your strategy!

Marketing strategy, branding strategy, and business strategy must contribute to the overall growth of your business. Each is an aspect that requires adequate input to realize maximum returns. Sometimes branding and marketing have been used interchangeably where one is deemed more crucial than the other. However, they have distinct definitions, and although they should be treated differently, they can be used to complement one another.

marketing strategy

Business strategy is also crucial in the contribution of the growth of your business; all three aspects should work hand in hand to grow the business and achieve your set goals. Let us look at how they work together to enhance this needed growth.

Business Strategy And Its Alignment To Marketing And Branding Strategies

Before you align branding and marketing strategies, you must develop a business strategy that complements them. It involves aligning all crucial executives around the direction taken by the business. This enhances the right brand strategy that helps in achieving the common goals of growing the business. Running workshops and facilitating intensive interviews for the executive helps bring clarity to the brand strategy, which is in line with the business goals. Your business strategy should have long-term goals for the business, revenue and growth expectations, the growth strategy, human capital plan to achieve the desired business goals, product roadmap and so on.

The strategies you come up with must show the strengths and weaknesses of your business, opportunities available, threats, competitors, and the market.

Establishing Your Brand, Gaining And Retaining Audiences

Branding transcends company logo or colors to reach the message. In other words, branding is how you establish that message. Branding is crucial in the maintenance of audiences who are willing to talk about the benefits and integrity of your brand. Branding ought to be strategic and an evolving foundation on which all other marketing campaigns are pegged. As such, your brand strategy and marketing strategy should go hand in hand and should help you remain focused on reaching your intended audience on an emotional level through your message.

Marketing Strategies That Describe Avenues, Channels And Techniques To Communicate The Brand Message

Investment research is what starts marketing as the business seeks to know who their target audience is. Once this is ascertained, the need follows suit and a marketing strategy must be put in place to establish a long-term relationship with the customers and to figure out how their needs can be met. With marketing strategies, you need to have a long-term outlook on your business.

Marketing strategy relies on the existing brand and should create actionable tasks that help in achieving the end goal. It is through marketing that buyers looking for specific products are brought on board. However, the branding strategy is what keeps them coming back.

The connection of these strategies matters a lot because they have an immense influence on the growth of your business.

Laying The Brand Foundation

Once you have finished the discovery process of establishing your brand, come up with values and its proposition. Know your WHY and discover your audiences. The brand is the compass of your organization, and all the strategies must continue to evolve as you experience growth.

Implementing The Marketing Strategy

Marketing strategy

With branding already in place, the marketing strategy must help to communicate the message of your brand. You have to find out where your audience frequents, their online searches through buzzwords. Your marketing strategy should provide answers to the questions of the audience

Analysis And Revision

Branding and marketing strategies ought to evolve constantly. It is crucial to evaluate your brand as it provides a crucial guide in developing your marketing efforts, which in return helps in growing your brand.

All these aspects relate through:

  • Branding – mission, vision, values, organizational structure point to branding strategies
  • Branding, marketing, and business strategies must influence the pricing strategy
  • The three strategies must consider trends within the market that are viable
  • Branding strategies come before marketing strategies, and it helps in creating a customer base that is likely to buy a product or service to support marketing

The effectiveness of these strategies relies on the commitment of the team to achieve all these goals. The combination must make your brand successful. With a clear business strategy, you will have a blueprint of how to achieve long and short-term goals.

Digital Marketing Career?


Nowadays, to start a new business, digital marketing is very important for the promotion. It is easy to develop your business via inbound marketing strategies. Compared to other factors digital marketing is a special and multi-role job. Do you find digital marketing interesting? Don’t worry about your educational level and age limit! All you need is to just focus on some activities and develop your career in digital marketing.

How to Prepare Digital Marketing Career?

Clear your decision to enter the digital marketing field. Start preparing for digital marketing. Continue to learn digital marketing, then find your best platform in Digital marketing career.

The pre-requisite for entering the Digital Marketing field are-

Eagerness to Learn

You should be eager to learn digital marketing. In order to know the current news in Digital marketing. Also, participate in related social media sites and follow top Digital marketers. This idea is a good way to learn new things and develop your skills. Always be on the search to look for current job openings and select the best one to prepare yourself for the interview.

Develop Your Skills

Start to develop your skills to get a digital marketing career. Try to improve your skills and be ready to work on live projects because of day by day technology updated. So the best way is to develop your skills in digital marketing career by finding your weaknesses and resolving it. You will be a passionate candidate in your career and at the same time, it is easy to move onto another level.

Stay Updated

You should be up-to-date with the latest news in your career. And, follow your top experts in all social media platforms. Share your ideas by joining communities such as Facebook, LinkedIn, Twitter and Instagram. Attend conferences and discuss with top Marketers. It helps to get an idea to prepare your career in digital marketing.

Active on Social Media

Social media is a huge platform for digital marketing. Such as LinkedIn, Facebook, YouTube, Instagram, etc. Follow your famous digital marketer’s profiles. Also, try to get the huge number of followers on those platforms to perform building your audience groups and develop your brands or yourself. Every perfect digital marketer knows social media is the best platform to promote. Create your site and update quality content, make it easy to get traffic by interacting with people by sharing your content and articles. So stay active on social media to develop your career in digital marketing.

Digital Marketing Additional Course

Getting the certificate in Digital Marketing is an additional advantage for your career. Every digital marketer should do certification in digital marketing like

Adwords Search certificate

Youtube Video certificate

Mobile Advertising certificate

AdWords Display certificate

Google Analytics certificate

Inbound certificate

Content Marketing certificate

Bing Ads Accredited certificate

Facebook Blueprint certificate

and more…


In olden days we use marketing techniques to promote business via offline methods. But these days, we promote our product/service through digital marketing. Every marketer uses inbound marketing strategies to do this. So, it is clearly visible that the digital marketing career growth is increasing day by day. And it is the right choice to select your career in Digital Marketing. We hope this post is useful for you to prepare your digital marketing career!