Google AdWords and Facebook ads dominate the online advertising space. If you want to reach the customers, then Google’s search network or Facebook’s news feeds are the places to be. Facebook currently has two billion monthly active users, making it a hotbed for user activity.
Let’s discuss the benefits, these two platforms provide.
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Advantages of Facebook Ads
Wide Customer arrives at
Facebook continues to be the number one social network when it comes to reaching, with over 2 billion monthly active users. If you’re looking to reach the masses with your messaging, then Facebook is the best place to do this, especially with its diversity of ages and demographics.
Lead ads on Facebook make it much simpler for potential customers to submit information to you, no matter what their device. Customers can appeal information about products or services, or even schedule appointments, through a lead ad form that appears natively in your feed. The most effective part of this tool is the fact that customers do not have to leave Facebook to submit the form.
A reassuring feature of Facebook advertising is that you have complete visibility and control of your Facebook ads and budget. You can monitor success on Facebook and also in Facebook Ad Manager, so you know exactly how much you are spending and the results you have gained from your campaigns. You can use the data provided in Facebook Insights to analyze your performance of your paid posts against your organic posts, in order for you to make strategic targeting decisions for future ads.
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Advantages of Google Adwords
Adwords works faster than SEO
The top most advantage of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search.
Some reasons why it’s faster and more effective
- You can focus on multiple keywords at a time.
- You can turn the campaign off or on whenever you want to.
- Ads which appears on the top of the page get immediate visibility.
Increase awareness (Brand)
Google AdWords, in addition to boosting traffic, conversions, and clicks, is also an efficient way to tell people about your brand. To verify this, Google partnered with Raposo to run a study across 12 verticals, right from automobiles to retail. It was discovered that search ads lift top-of-mind awareness by an average of 6.6%.
Reach more customers through their Gmail Inbox
The used marketing strategies in every business are email marketing, which is why Gmail ads can be helpful as well. In September 2015, the Google integrated native Gmail ads with Google AdWords and made it available to all advertisers, which means you can reach more prospects through their Gmail inbox.
Gmail ads appear on the promotion tab, sometimes you can see it on the social tab too. These ads run on both desktops and mobiles. Gmail ads cost much less than search ads, if you have a small budget, then you can try Gmail ads as well.