What is Pay Per Click Advertising?

There is a brief pay-per-click definition: PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where advertisers only pay when a web user clicks on their ad. Hence the title, ‘Pay Per Click’

When our customers ask us to define the pay per click, we tell them that PPC is a very cost effective way for their target audience to focus on their site, while our other internet marketing strategies are gradually Your site is helping to achieve its natural ranking potential.


In a way, PPC advertising works like a silent auction. Advertisers bid on keywords or phrases, which they think will be typed in a search area when they are looking for specific goods or services. When a web user types a search query in the field of a search engine that matches the advertiser’s keyword list or goes to the web page with content related to the advertiser’s selected keywords or phrases, then the PPC advertisement is displayed on the page. can go. In a search engine, a PPC advertisement is usually on the right or right side of the search results, where they can be easily seen. On other types of websites, the ad will be placed at the place the site designer has determined will be most beneficial for its site and advertiser.

Overall, PPC ads are equally beneficial for advertisers and web users. Advertisers are seen by their target audience and are charged only for the time on which their ads are clicked and the web users have to select from those sites which can be relevant to the page they are without Flash and distracting are looking to deal with any trouble banners or pop-up ads.

Google Adwords

AdWords (Google AdWords) is an advertising service for businesses wishing to show ads on Google and its advertising network by Google. The AdWords program enables businesses to set budgets for ads and only pay when people click on the ad. Advertising service is mainly focused on keywords.

Businesses using AdWords can use relevant keywords to create relevant ads that will be used by people searching the web using the Google search engine. Keywords can be shown when your search is done. AdWords with top ads that appear in the heading “Sponsored Links” are found on the right or above Google search results. If your AdWords ad is clicked, Google Search users are then directed to your website.

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