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Speed Up your Career with Digication


Digication provides the best training to its Students and a vital learning atmosphere with the essence of group interactions. We provide login pannel to our students including course details,joining date ,live project-works, live video classes and information about membership period etc. Classroom training is considered the most effective form of learning as it involves human interaction as well as face to face teaching.

International students in remote areas all over the world get access to pre-recorded video classes (more to be added) .We provide login pannel to our students including course details,joining date ,live project-works, live video classes and information about membership period etc.. With Learning Management System, customisation of online training courses becomes easy for you. Our Online Training Service helps you to learn whatever you want, wherever you are, anytime according to your suitability.

Learn. Experience. Master.

After Course Counseling

We provide career guidance to help people successfully manage their career development after Digital Marketing Training. Under this part, we arrange interviews for individuals & make them learn how to crack it and get the opportunity in our soft skill programme.

Real-Time Case Studies

Students are exposed to real and relevant challenges. Experiential learning engages students in analytical, data-driven problem-solving. Learning support and teaching notes are available in each case. Cases are delivered through an accessible, interactive, multimedia platform.

Industry Assignments

Assignments, live projects, and their evaluation give an insight into the industry to the student. Hands-on job experience is gained when you are made to do the assignments that pertain to the job you are hired for.

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Programme Modules

Intro to Google Adwords

  • What is pay-per-click.
  • Features & benefits.
  • How can Account Set Up.
  • Account structure.
  • How Set Payment Method.
  • Google Adwords interface / Tool Used.
  • Adwords Access at Other Account.
  • Google Adwords Rules / Policy.
  • Billing & payments.
  • Account settings.
  • Linked accounts.
  • MCC Account – My Client Center.
  • Basic Terminology Of Google Adwords.
  • Campaign.
  • Ad groups.
  • Campaign Type.
  • Keywords.
  • Quality Score.
  • Impressions.
  • Ad Rank.
  • Ads types.
  • Ads Extension.
  • Other Terms used in Google Adwords.
  • Call-To-Action(CTA).
  • Click Through Rate (CTR).
  • Landing Pages / Destination Pages.
  • How Optimization.
  • Testing.
  • Cost Related Terminology.
  • Bid Strategy.
  • Daily Budget.
  • Cost Per Click (CPC).
  • Cost Per Acquisition.
  • Cost Per Mile (CPM).
  • Billing Threshold.
  • Ads Creating Terms.
  • Headline.
  • Description.
  • How Used CTA.
  • Destination Pages / Landing Pages.
  • Display URL.
  • Ads position/performance.

Remarketing Ads and Reports of Adwords

  • Remarketing Tag Code (Script) Installation
  • Create a Remarketing List.
  • Website visitors.
  • Mobile app users.
  • Customer emails.
  • YouTube users.
  • Audiences.
  • Bid strategies.
  • Budgets Define.
  • Target By Demographic.
  • Bidding Report.
  • Conversion Report.
  • Click Report.
  • Visitor Report.
  • Traffic Estimator report.
  • Impression Report.

Advanced Features of Google Adwords

  • How check Opportunity.
  • How Can Used Reporting Tool.
  • Basic Report.
  • Time Report.
  • Conversion Report.
  • Location based Report.
  • Account Access Feature.
  • Create New Dashboard.
  • Fraud Click Analysis.
  • Google Express.
  • How to Connect With Google Analytics Tools.
  • How to set up Conversion.
  • How to set up the Attribution Model.
  • How to Connect with Merchant Account.
  • How to Connect With Tag manager.
  • Check Ads Preview and Diagnosis.
  • Display & Keywords Planner.
  • Target By Demographic.
  • Competition Analysis.
  • Advanced Campaign Low-Cost Advertising..
  • Real Time Bidding (RTB).

Adwords Ads Creation

  • How to Choose a Types Campaign and Creation
  • Define Daily Budgets.
  • Search Network with Display.
  • Search Networks Only.
  • Display Networks Only.
  • Shopping.
  • Video.
  • Universal App Campaign.
  • Benefits of Selected Campaign.
  • How Set Target Location.
  • Set a Devices.
  • Ads Schedule.
  • Create Ads Group.
  • Create an Ads Group Name.
  • Types of Ads Groups.
  • Ad Group Bidding Set-up.
  • How to create a Ads.
  • How Many types of Ads.
  • Ad writing exercise.
  • How to create a Ads Copy / benefits.
  • Destination / Landing Pages URLs.
  • Ads Headline Create by Case.
  • How to set a path of Display URL.
  • Description Writing with CTA.
  • Select of Keywords By Match Types.
  • How to Add Negative Keywords.
  • What are the benefits of Negative Keywords.
  • How check Competitor.
  • Create Rule For Keywords Bidding.
  • Keywords Bidding Strategy.
  • Optimization of Adwords Account.
  • Ads Optimization.
  • Landing Pages Optimization.
  • Keywords Optimization.
  • Bid optimization.
  • Ads Position Set.
  • Quality Score.
  • CTR Optimization.
  • Delivery methods Setting.
  • Ad scheduling.
  • Ad Serve.
  • Ads & Keywords Performance Optimization.
  • Time Set up for ads.
  • Click/ impression/Conversion/ROSA Optimization.
  • Exclude Setting.
  • Ads Extension.
  • Adwords Opportunity.
  • Campaign Health Score Improvement.
  • Labeling.
  • Change History.
  • Automation Ads.

We have deep industry experience & flair for coaching

Digication is into analytics training since 2014 as one of the first analytics training institutes. It is widely acclaimed and is known for providing a high quality training by the industry experts. After establishing ourselves as a training institute in Delhi, we slowly and gradually progressed to earn the reputation base in India due to our stellar records and student satisfaction. Our students are placed in leading companies across the industries. We are focused to help our clients, to develop skills in basic as well as advanced analytics in order to enable them emerge as “Industry Ready” professionals and enhance career opportunities for them.

The following are the amenities available with us:

Digication provides spacious, comfortable and quality training facility located in west Janakpuri. Our institute is easily accessible by road and metro (we are just 5 min from Janakpuri west metro station gate no 1.)

  • Multiple training rooms
  • Projector in each lab
  • Meeting room/Conference room
  • Full air-conditioned room
  • Wi-Fi Enabled room
  • Our trainers are certified, globally recognized industry experts who are committed to your success.

Take a Look to our Services

We provide spacious, comfortable and quality training facility located in west Janakpuri.


Industry acceptable certification for all training which help fresher/Experienced to up-skill at corporate.

Experienced Faculty

Consultant/Implementor With 10+ Years provide practical training on real-time projects

Placement Assistance

After completion of 70% training our dedicated placement team arrange interview till placement.

Workshop Sessions

Real time projects & best case study makes SLA workshop very unique and lively for learners.

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C-5, Basement, Pocket C1, New Krishna Park, Vikaspuri, Delhi, 110018

Contact Number

+91 813 060 8009

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