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Introduction to Digital Marketing.

  • What is Digital Marketing?
  • Why Digital Marketing Wins Over Traditional Marketing.
  • Understanding Digital Marketing Platforms.
  • Understanding the Sales Funnel.
  • Importance of Branding & Advertising.
  • Bringing Traffic to the Site.
  • Converting Traffic into Leads.
  • Understanding the Internet and its Evolution.
  • Choosing and Buying Domain Name.
  • Web Hosting.
  • Website Planning & Creation.
  • Website Structure and Content.
  • How to make a website on Wordpress.
  • Installing Plugins in Wordpress.
  • Completing the Website Creation Process.
  • Understanding the Internet and its Evolution.
  • Choosing and Buying Domain Name.
  • Web Hosting.
  • Website Planning & Creation.
  • Website Structure and Content.
  • How to make a website on Wordpress.
  • Installing Plugins in Wordpress.
  • Completing the Website Creation Process.
  • What is SEO?
  • Introduction to SERP.
  • What are search engines?
  • What are keywords?
  • Different types of keywords.
  • Google keyword planner tool.
  • Google SEO Algorithms.
  • What is Link Juice.
  • Local SEO. (Google Places Optimization)

On Page

  • Website Structuring.
  • Title and Meta.
  • Keywords Density, Prominence, Proximity & LSI Keywords.
  • Fixing of Website Meta Tag, Title, H1 and Meta Description.
  • Adding Favicon, Robot.txt & Sitemap to the site.
  • Minifying JS and CSS Files.
  • Custom 404 error, 301 redirection and canonical issues.
  • Google Search Console/WebMaster.
  • Analytics Integration.
  • Making Micro-data Schema for the Site.
  • Optimizing Site Images for improving site load time.
  • Malware check & its removal from the site.

Off Page

  • Social Media Profiles Creation & Social Bookmarking.
  • Social Bookmarking.
  • Article Submission.
  • Blog Submission/Web 2.0.
  • Forum Posting.
  • Q&A Sites.
  • Blog Commenting.
  • Blog Directory Submission.
  • Local and Business Listings.
  • Photos, Infographic, Video and document Submissions.
  • Social Media Ads.
  • How to Setup a Facebook Business Page.
  • How to get Facebook Likes.
  • Facebook Boost Campaigns.
  • Facebook Post Types.
  • How to Create a Facebook Marketing Strategy.
  • Tracking and Measuring Results with Facebook Analytics.
  • Facebook Adverts Manager.
  • Facebook Ads Campaign.
  • Instagram Ads Campaign

Search Engine Marketing

  • Google AdWords Overview.
  • Understanding inorganic search results.
  • Introduction to Google AdWords & PPC advertising.
  • Setting up Google AdWords account.
  • Understanding Adwords account structure Campaigns, Keywords, etc.
  • Types of Advertising campaigns- Search, Display, Shopping & Video.
  • Difference between search & display campaign.
  • Understanding AdWords Algorithm.
  • How does AdWords rank ads.
  • Understanding AdWords algorithm (adrank) in detail with examples.
  • What is quality score (CTR*LPE*Ad Relevance).
  • Why quality score is important.
  • What is CTR? Why CTR is important?
  • Understanding bids.
  • Understanding different types of bid strategy.
  • Advanced level bid strategies.
  • What are flexible bidding strategies?
  • Understanding ad-extensions.
  • Types of ad-extensions.
  • Adding ad-extensions in our campaign.
  • Understanding types of keywords Broad, Phrase, exact etc.
  • What is conversion tracking?
  • Importance & reason to set up conversion tracking code.
  • How to optimize the campaign.
  • Creating Display Campaign.
  • Types of display campaigns.
  • All features, Mobile app, Remarketing, Engagement.
  • Difference in search & display campaign settings.
  • Understanding CPM bid strategy.
  • Understanding ads placement.
  • Creating different ad groups Using display planner tool.
  • Finding relevant websites for ads placement.
  • Creating text ads & Banner Ads in the Display Campaign
  • Understanding the concept of Product Listing Ads.
  • Merchant Center Account overview.
  • Account Claim and Verification.
  • Merchant Center Feed Creation.
  • Shopping Campaign Setup.
  • Shopping Campaign Optimization.
  • Understanding the concept of Product Listing Ads.
  • Merchant Center Account overview.
  • Account Claim and Verification.
  • Merchant Center Feed Creation.
  • Shopping Campaign Setup.
  • Shopping Campaign Optimization.
  • Introduction to Google Analytics.
  • How does Google Analytics work?
  • Understanding Analytics structure.
  • Understanding Analytics insights.
  • Understanding cookie tracking.
  • How to set up an analytics account?
  • How to add analytics code in a website?
  • Understanding goals and conversions.
  • How to set-up goals?
  • Understanding different types of goals.
  • What is email marketing?
  • Sending bulk emails.
  • Types of email marketing- Opt-in & bulk emailing.
  • Setting up email marketing account.
  • What are autoresponders?
  • Best practices to send bulk emails.

Book Your Seat Now.

Digication provides the best professional training in Delhi with all 12 Integrated Modules in Digital Marketing that will give you an in-depth practical knowledge to enhance your skills and shape your corporate career.

What You Gain?

After establishing ourselves as a training institute in Delhi, we slowly and gradually progressed to earn the reputation base in India due to our stellar records and student satisfaction

  • Providing Digital Marketing Training since 2014.
  • Get advantage of job opportunities in data management industry.
  • Skills and expertise for advanced career growth.
  • Better Career, Better Sallery.
  • Industry Specialist Faculty.
  • Big Company hiring.
  • Valuable Study Material.
  • Weekly Blogs for students.
  • Online Training Dashboard to access what you have learnt from anywhere, any time.
  • Track and measure your performance with 100% accuracy.
  • After training assistance.

Digital Marketing Training Courses In Delhi

Digital Marketing Training Course is an advanced training program for Commerce and management professionals to learn the art of managing the different dynamics of an organisation. The training at Digication is designed by professional counsellors to impart the best possible knowledge. We have designed 12 modules of Digital Marketing training so that, you can understand all things very properly and practically. You need to have a clear understanding of all the aspects of Digital Marketing to get a certification and further stand out in the market.

The following are the amenities available with us:

Digication provides spacious, comfortable and quality training facility located in west Janakpuri. Our institute is easily accessible by road and metro. (we are just 5 min from Janakpuri west metro station gate no 1.)



  • Multiple training rooms
  • Projector in each lab.
  • Meeting room/Conference room.
  • Full air-conditioned room.
  • Wi-Fi Enabled room.
  • Our trainers are certified, globally recognized industry experts who are committed to your success.

Who Can Join the Course Of Digital Marketing Training?

A Commerce or management professional has more chances of going for Digital Marketing courses in Delhi. The Digital Marketing training professionals are high on demand. If you think, you can join Digital Marketing training in Delhi then visit Digication in Janakpuri to apply.

Where Can You Start Your Career In Digital Marketing?

Digital Marketing is an in-demand course to grab jobs in leading MNC’s. Companies like- TWC, KPMG, Deloitte, IBM, Genpact and many other leading companies offer a great career in Digital Marketing. Apart from jobs, free-spirited people can earn handsome good from freelancing.

How much salary can you get after joining professional Digital Marketing course?

The Salary you draw totally depends on your hard work and skills. Here at Digication, we guarantee you to enhance your skills and make you one step ahead of the market experts. The minimum starting salary for a fresher can be anywhere around 30,000 and the maximum limit depends on the skills of cracking the interview. Digication teaches you to be the best and draw the maximum salary from the employer just based on your performance.

Address

C-5, Basement, Pocket C1, New Krishna Park, Vikaspuri, Delhi, 110018

Contact Number

+91 813 060 8009

Email Us

info@digication.in